We can tell what lingerie you buy based on where you live
Northerners, we like your style!
Northerners, we like your style!
Words by Penny Goldstone
With Valentine’s Day round the corner, there’s no doubt we’ll all be stocking up on some cheeky lingerie.
But whether that’s a lacy bralet or French knickers depends entirely on where you live, it turns out.
A new lingerie map from Lyst shows us what 12 different cities across the UK shop for and it’s truly fascinating.
For example, Londoners splash out an average of £55 on a piece of lingerie, with a penchant for lace bralets, preferably in black.
Meanwhile, up in Edinburgh, women prefer balconette bras in nude tones, with a price tag no higher than £40.
Marie Claire Newsletter
Celebrity news, beauty, fashion advice, and fascinating features, delivered straight to your inbox!
Leeds is all about black thongs, while Dubliners are partial to pink French knickers.
But it’s not all about frilly lingerie, as women in Bristol favour the classic sports bra or crop top over anything else.
We’ve also got the lowdown on what’ll be flying off the shelves beyond Valentine’s Day, with corsets and fishnet socks expected to make a comeback this year. Kinky.
The leading destination for fashion, beauty, shopping and finger-on-the-pulse views on the latest issues. Marie Claire's travel content helps you delight in discovering new destinations around the globe, offering a unique – and sometimes unchartered – travel experience. From new hotel openings to the destinations tipped to take over our travel calendars, this iconic name has it covered.
-
I tried Pilates toe taps every day for a week after my instructor recommended it - and I'm blown away
One of the OG Pilates moves.
By Katie Sims
-
Eager to mix up your Pilates sessions this year? A coach shares the 7 best Pilates exercises for arms she does herself
Level up arm day from home.
By Anna Bartter
-
My goal is soft, dewy and plump skin—this is the product that helps me achieve it
Puts the beauty into beauty sleep
By Matilda Stanley