Amazing feel good denim, direct from the high street

Promotional feature with F&F

For on-trend style, sustainability and sizing that means what it says, there's one denim collection you'll find hard to beat…

Denim is looking hotter than ever for summer but for such a style staple, it's infuriating just how tricky it can be to find the perfect pair of jeans. The fit, the wash, the new season styles – all three boxes need to be ticked.

That's why we were so impressed with the high street denim offerings at F&F. The latest drop covers all seasonal trends and its new denim range has everyone talking for the right reasons.

From mid-rise straight cuts to relaxed-fit boyfriend jeans and distressed skinny styles, there's a pair to suit every body type. Best of all, you can rely on F&F for honest, reliable sizing. Thanks to the reasonable price tags, there'll be no holding back once you've found the perfect fit. There's always room for more denim in your wardrobe, right?

If you haven't shopped for denim in a while, you're going to be pleasantly surprised how far things have moved on. In terms of comfort, some F&F jeans in the range are made from four-way stretch denim that slip on like a dream and flatter all shapes. Need some inspo? Here are a few of our favourite jeans from the F&F collection to get you started...

Bootcut, £18, is the go-to for off-duty style. Paired with a simple white top and a pair of heels, you can't go wrong.

Looking for a Relaxed Skinny, £20, with some light-touch distress detailing thrown in? Try on these beauties for size – and and add a pair of strappy sandals to take you from day to night.

On the hunt for the perfect pair of skinny jeans? Take your pick from timeless slim-cut ankle grazers, featuring frayed hems and distressed detailing. These Skinny jeans, from £18, come in a variety of washes from deep indigo through to mid and light stone washes.

Plus, F&F denim is some of the most sustainable in the UK, so you can shop with a clear conscience.

Shop the entire denim collection now online at F-F.com, or head straight to your nearest store to try on. Get ready to be excited…