It's that time of year again, the one where you queue in the cold for hours while maniacally refreshing your browser on as many appliances as you can. I'm talking of course of H&M's annual designer collaboration, which is a mere 24 days away (7th November to be exact).
This year, as you know, the high street giant has teamed up with maximalist designer Giambattista Valli, and they've been teasing the clothing line ever since it was announced, including dropping the campaign images today.
They star Kendall Jenner (who almost broke the internet when she was the first to wear that pink dress from the collab at the Cannes film festival), Clara 3000, Chiara Ferragni, H.E.R, Luka Isaac, Chris Lee and Cameron Monaghan.
They were shot in a variety of decadent settings in Giambattista Valli’s hometown of Rome by iconic duo Mert and Marcus, and styled by Melanie Ward.
As for the clothes, they most definitely look like they're worth losing hours of your life for.
Kendall is seen wearing a red version of the tulle gown, which I think will be the hero piece of the collection, while Chiara models a short pink lace floral number that will go down a storm come wedding season.
But some of the men's jackets are where my heart is at, especially the gold embroidered military style ones.
Whatever your style, you'd better set your alarm clocks, because this one is going to sell out just as fast as the others.
