Why we are coveting Gigi Hadid’s go-to street wear label…

Become acquainted with, Cotton Citizen the brand with joggers worth jogging for!

Cotton Citizen and the best street style stars have quickly become a match made in heaven.

Gigi Hadid, who really knows her way around a cracking co-od, Kaia Gerber and Selena Gomez are all fans of the brand. So if it’s good enough for them it’s certainly good enough for us! But what makes this street wear brand so appealing?

Created in the sunshine state itself, Cotton Citizen offers the most colorful of colour blocking clothes from relaxed yet directional sporty sweatpants and sweatshirts to a recently added denim line. We will be squeezing the dark lemon denim jacket all summer long, FYI - there is nothing wrong with being as subtle as the sun!

Founded by LA native and Forbes ’30 Under 30 Arts and Style’ powerhouse, Adam Vanunu, Cotton Citizen’s unique take on laid-back west coast cool has just touched down exclusively at Selfridges. After initially drip feeding collections in block colours, we now have the wide selection of rainbow brights the brand exhibits today.

All products are hand dyed with distinguished distressed effects that ensure Cotton Citizen isn’t just another street wear brand. It’s unique, innovative and that’s why we are coveting Cotton Citizen like nothing else RN.

Cotton Citizen is available exclusively at Selfridge and online now.