The 10 best watch launches from Watches & Wonders 2025

Watch collectors listen up

Watches & Wonders 2025
(Image credit: Hermes)

The annual Watches & Wonders fair in Geneva gives timepiece lovers a sparkling insight into the boldest and brightest new launches of the season (and for many months to come) from an international roster of the very finest watchmakers.

This year’s edition certainly didn’t disappoint, with a record 60 brands showcasing hundreds of new watches of every conceivable kind – from sleek and simple ‘time only’ pieces, to spectacular bejewelled watches, via the world’s thinnest tourbillon (Bvlgari’s Octo Finissimo Ultra, just 1.85mm thick) and the most complicated wristwatch ever created (the Vacheron Constantin Solaria, which boasts 41 different functions). There truly was something for everyone.

Here is my rundown of the top 10 new timepieces of the season...

THE TOP 10 NEW TIMEPIECES OF SEASON