From their expressive use of bold colour to their willingness to experiment with prints and pattern combinations, there's no denying that Scandinavian women are amongst some of the coolest dressers in the world. In recent years, Scandi girls have become a style inspiration globally, with many articles popping up about how to emulate their looks.
Of course, the inimitable cool factor of the Scandi style set is only enhanced by the equally impressive brands that are being founded within the region. From established labels like Ganni and Cecilie Bahnsen to newer kids on the block including The Garment, there is no shortage of chic brands to choose from. With Copenhagen Fashion Week in full swing, we thought there would be no better time to bring you a list of the Scandi brands we can't get enough of. Keep scrolling and shop below.
By Malene Birger
The uber-chic Danish label has just launched its Spring Summer 2024 campaign, shot on the Greek Island of Hydra, and created with renowned stylist, art director and frequent island visitor, Suzanne Koller, starring Malgosia Bela, who is the epitome of the By Malene Birger woman (46 yrs old, a woman of many layers).
In conjunction with campaign, By Malene have collaborated on products with local artisans from the island that they are selling on their site, including monogrammed soaps from Rafalias pharmacy, an iconic little pharmacy dated back since 1809, and beeswax candles from Four Corners, the little grocery store up at the mountain very close to Leonard Cohen's old house.
Ganni
Perhaps one of the most well-known Scandi brands, Ganni is a fashion powerhouse based in Copenhagen that counts just about every influencer and editor as a fan. With a massive fan base labeled the 'Ganni Girls', the brand has become a recent hit all over social media. Known for its statement collars, graphic t-shirts, and embellished buttons, often a Ganni piece is easy to spot before even seeing the clothing tag.
Baum und Pferdgarten
With a focus on unexpected contrasts, Baum und Pferdgarten is all about creating fun, playful designs. Founded by duo Rikke Baumgarten and Helle Hestehave in 1999, the two have helmed the brand for over 20 years, creating coveted looks for the style set and beyond.
Samsøe Samsøe
A brand that was originally founded in 1993 in Copenhagen's infamous jewellery district, Samsøe Samsøe describes itself as "an international fashion brand rooted in Scandinavian simplicity," and that couldn't be more accurate. The brand is now a prominent leader in its own wearable aesthetic that combines utilitarian ease with quintessential Scandi spirit.
Stine Goya
Stine Goya began her label in 2006 to create an antidote to the muted colour palette and minimalism that had become synonymous with Scandi style. The result is a joyful range of clothing that celebrates vibrant colours and bold prints, just guaranteed to put a smile on your face.
ROTATE Birger Christensen
With influencers Jeanette Madsen and Thora Valdimarsdottir as creative directors, it's little wonder ROTATE Birger Christensen has become a fashion favourite. The brand is filled with party-ready dresses and event wear that will make you feel like your best self.
Cecilie Bahnsen
Known for her whimsical designs and floaty, voluminous dresses, Cecilie Bahnsen is a coveted brand beloved by the fashion set. You can spot a Cecilie dress coming from a mile away, thanks to the brand's signature silhouettes and key fabrics.
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