From their expressive use of bold colour to their willingness to experiment with prints and pattern combinations, there's no denying that Scandinavian women are amongst some of the most extraordinary dressers in the world.
In recent years, Scandi girls have become a style inspiration globally, with many articles popping up about how to emulate their looks. From billowing silhouettes to elite colour combinations, it's no wonder why the style set loves attending Copenhagen Fashion Week. With the Autumn/Winter 2025 shows scheduled to start next week and the official announcement that the British Fashion Council is adopting the same sustainability requirements, Scandi style is top of mind regarding eco-friendly fashion that looks effortlessly chic.
Of course, the inimitable cool factor of the Scandi style set is only enhanced by the equally impressive brands being founded within the region. From established labels like Ganni and Cecilie Bahnsen to newer kids on the block, including The Garment, there is no shortage of chic brands to choose from.
So, in celebration of what's to come, here is our failsafe list of the must-know Scandi brands we can't get enough of.
By Malene Birger
The uber-chic Danish label has just launched its Spring/Summer 2025 campaign, known for its free-flowing designs that seek to capture the everyday woman. Sticking to a neutral-toned palette with splashes of colour, By Malene Birger's pieces are created to intricately match among themselves to create effortless outfits that personify Scandi chic.
Ganni
Perhaps one of the most well-known Scandi brands, Ganni is a fashion powerhouse based in Copenhagen that counts just about every influencer and editor as a fan. With a massive fan base labeled the 'Ganni Girls', the brand has become a recent hit all over social media. Known for its statement collars, graphic t-shirts, and embellished buttons, often a Ganni piece is easy to spot before even seeing the clothing tag.
Baum und Pferdgarten
With a focus on unexpected contrasts, Baum und Pferdgarten is all about creating fun, playful designs. Founded by duo Rikke Baumgarten and Helle Hestehave in 1999, the two have helmed the brand for over 20 years, creating coveted looks for the style set and beyond.
Samsøe Samsøe
A brand that was originally founded in 1993 in Copenhagen's infamous jewellery district, Samsøe Samsøe describes itself as "an international fashion brand rooted in Scandinavian simplicity," and that couldn't be more accurate. The brand is now a prominent leader in its own wearable aesthetic that combines utilitarian ease with quintessential Scandi spirit.
Stine Goya
Stine Goya began her label in 2006 to create an antidote to the muted colour palette and minimalism that had become synonymous with Scandi style. The result is a joyful range of clothing that celebrates vibrant colours and bold prints, just guaranteed to put a smile on your face.
ROTATE Birger Christensen
With influencers Jeanette Madsen and Thora Valdimarsdottir as creative directors, it's little wonder ROTATE Birger Christensen has become a fashion favourite. The brand is filled with party-ready dresses and event wear that will make you feel like your best self.
Cecilie Bahnsen
Known for her whimsical designs and floaty, voluminous dresses, Cecilie Bahnsen is a coveted brand beloved by the fashion set. You can spot a Cecilie dress coming from a mile away, thanks to the brand's signature silhouettes and key fabrics.
