Behind the scenes of the Marie Claire Edit film

The concept

We wanted a film that encapsulates the whole online shopping experience that the Marie Claire Edit has to offer, I mean who doesn’t want to shop at stores such as NET-A-PORTER, Farfetch, MATCHESFASHION, ASOS and Topshop all in the same place? Now we can’t have a shopping site without showcasing the latest trends and ‘IT’ bags- no, but seriously we can never have enough bags, which is where our immensely talented editorial team comes in, curating the best fashion has to offer. The idea for the film was to illustrate the team using the site and playfully trying on the clothes from brands such as, Gucci, Chloe, DVF among others, giving our readers an up close peek into our editorial team in a fun and creative way. We were lucky enough to work with Tailored Media (a video production company in London) who created the promotional video that showcases the site and the editorial team behind the concept. 

Location

What better place to bring our vision to life than in the heart of London’s creative hub itself- Shoreditch, it gave us the right amount of edge that we needed. We shot at Perseverance Works, part of JJ Media, which boasts 5 lifestyle daylight studios with vintage props scattered throughout the space and an abundance of backdrops. This was perfect for the setting, with a courtyard oasis to dwell or even shoot from. With the smell of freshly ground coffee lingering in their gorgeous MILLINERS lounge, perfect to get things moving, the space inspired creative collaboration through every project shared, Creation Catalysts.

Best for

Umm..Everything! The studios have everything from coves to blackout blinds to the gorgeous natural daylight beaming through. They coin themselves as daylight lifestyle studios, so whether you are filming or shooting stills, they can set the scene for most content. Just don’t forget to use their super fun props, they can help any creative project come to life!

Good to know

JJ Studios offer fully serviced studios; with their 3 Arches full of stills and moving image equipment in Hoxton they can be on hand with kit within minutes! Apart from being a creative space, both the warehouse studios have amazing history to them as well. Perseverance Works used to be a Tannery and has just been listed as a historic building and Wimborne House was a Milliners (hence the name of the coffee bar in their lounge) which was also bombed in the war. The story goes, a bomb fell through the middle down to the basement where children and parents were playing cards, the bomb was left undetonated and to this day you can still see the outline of the hole in the ceilings of the building. Talk about preserved history!