America hearts Luella

There's a whole lot of love in the air at Luella

Luella S/S 2010 - London Fashion Week - Marie Claire
Luella S/S 2010 - London Fashion Week - Marie Claire
(Image credit: Mitchell Sams)

There's a whole lot of love in the air at Luella

You'd have been forgiven for thinking you were still at New York Fashion Week at Luella today, thanks to a front row well-stocked with big-name US EICs (that's what they call editors-in-chiefs on the other side of the pond, darling, clearly if you work in New York you don't have time to spell out people's job titles).

Harper's Bazaar's Glenda Bailey was there, as was Vogue's Anna Wintour, who - rumour has it - demanded the whole place be practically shut down for her entrance, presumably in case she tripped over a lowly assistant from a rival publiation on the way in.

However, even the ultra-impressive front row couldn't distract from the fabulous clothes on the runway.

This was Luella at her cutest, quirkiest best. From the sweetheart necklines and heart-shaped cut-out bodices, to the rose-printed, 50s-style dresses and posy embellished stilettos, there was a whole lot of love drifting along the catwalk this morning.

With frills, ribbons, polka dots and bows in abundance, on a parade of pretty bubble skirts, high-waisted shorts and sweet strapless dresses, the whole collection was a celebration of high-fashion girliness - and that's a good thing no matter which side of the Atlantic you live upon.

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