Earlier this year, Instagram announced that they would be rolling out a new feature which hides likes. It was trialled in New Zealand, Ireland, Italy, Japan and Brazil in an attempt to 'remove the pressure' so that people can continue to share the things they love (selfies with your dog, Sunday brunch, a funny throwback to when you had 90s eyebrows).
However, that hasn't stopped people from trying to beat the algorithm and chase engagement, hoping for the best when they post pictures of their excellent cut crease or getaway in the Seychelles.
And if you're hoping to get more likes/comments/love on your snaps, marketing platform Later.com (via Bustle) has revealed that there's a small posting window that ensures maximum engagement.
So when is it? While you're commuting? Grabbing a meal deal at lunchtime? While you're curled up with Netflix after a long day in the office?
After analysing 12 million Instagram posts, they found that the best time to post on Instagram is actually between 9am and 11am.
However, you should also bear in mind that while you're getting through the morning your followers might be packing up for the day or heading to bed depending on where they live.
But it's worth noting that not all evidence suggests this to be true. Forbes claims that the time to post for optimum likes is any time between 9am and 6pm, Tuesday to Friday.
Hmmm.
If you're really keen on getting likes, then you could try both ways and see which one works for you.
Alternatively, you could just post whenever it suits you. If you get comments congratulating your choice of photo and/or hilarious caption, great! But if you don't then hey ho, maybe next time.
