But who won?
Kylie Minogue came out triumphant this week, ending a two-year trademark battle with Kylie Jenner over their shared name.
It all started in 2015 when Kylie Jenner, now 19, who is famed for her role in the US reality TV show, Keeping Up With The Kardashians, decided to trademark the name ‘Kylie’ in the US.
Kylie, the youngest of the Kardashian-Jenner clan, already has a make up line called ‘Kylie cosmetics’ and according to papers filed with the US Patent and Trademark Office in April 2015, she sought to register the name ‘Kylie’ for ‘advertising services’ and ‘endorsement services.’
Unsurprisingly, this didn’t go down well with Kylie Minogue, the Brit and Grammy Award-winning Australian pop singer selling over 65 million albums and performing worldwide as ‘Kylie’ since before Jenner was born.
Minogue has not only built her whole brand around the Kylie name, but also already owns Kylie-related trademarks in the US, the website www.kylie.com and not to mention is on a first-name basis with her millions of fans across the world.
Back in February, she took to twitter to voice her frustration, posting to the site: ‘Hello…My name is KYLIE #lightyears’
Minogue went on to file a notice of opposition, reportedly citing possible confusion and damage to her branding in the papers, supposedly dismissing Jenner as a ‘secondary reality television personality’, compared to her: an ‘internationally-renowned performing artist, humanitarian and breast cancer activist known to the world simply as Kylie.’ Burn.
Two years down the line, it looks like the trademark battle has finally come to an end, and according to the BBC, a settlement has now been reached.
The US Patent Office has rejected Kylie Jenner’s application, giving Minogue rights to her name.
This legal victory couldn’t have come at a better time for Kylie Minogue, with the singer splitting from her fiancé, Joshua Sasse, just days ago. Not to mention, she’s preparing for the release of her new album.
