Or is there more to it?
Viewers of the BRIT awards 2017 were left shocked and confused when The 1975 took to the stage to perform their hit single, The Sound.
During the bands performance, viewers were quick to notice and comment on disruptive messages that were appearing on their television screens and seemingly interrupting live footage of The 1975, who had just won the BRIT award for Best British Group.
The messages were broadcasted on a bubblegum pink background and included insults about the band, with comments ranging from 'this band thinks it has a charismatic singer', to 'unconvincing emo lyrics' and 'terrible high-pitched vocals over soulless robo beats'.
Viewers were quick to turn to Twitter to discuss whether or not ITV had been hijacked. However, as the messages continued to air and neither the band or the producers showed any sign of alarm, many tweeters soon starter to question whether The 1975 had pioneered the whole thing.
'Either someone is getting the sack or The 1975 are into self depreciating comedy,' one tweeted commented.
Another said: 'Clever from The 1975, if no one falls over from now on that could be the talking point of the night.'
However, fans of The 1975 will know that the band's official music video for The Sound actually includes the very messages broadcasted across television screens that lead to the confusion on Twitter.
You can watch official video below, if you don't believe us.
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