The pretty eye shadow hack you’ll want to steal from Sophia Webster SS18

Think super feminine, with a messy (and low-maintenance) twist

In amongst countless brushed brows and fresh barely-there beauty looks at London Fashion Week SS18, Sophia Webster always stands out when it comes to colourful make-up with a cool girl edge. Hence why beauty journalists flock backstage – eager to snap something a little more exciting than 'clean skin'.

In keeping with Sophia Webster’s SS18 enchanting fairytale wonderland, the inspiration behind makeup artist Sam Bryant’s vision was ‘ethereal, dreamy ballerina fairies’. And we saw the return of a much-loved childhood favouite, lilac eyeshadow (gulp). But hear us out. This take is much more modern than past ultraviolet and washy guises. And it’s all in blending technique – which was refreshingly different too.

Rather than applying the shadow tactfully into the crease with a brush, Sam used her fingers DIY style to wash lilac and lavender shades from the Revlon Colorstay 16 Hour Eye Shadow Palette in Seductive, over and under the eye, taking it up all the way through the brows and smudging it across the temples for a painterly feel.

Meaning placement needn’t be perfect, in fact, quite the opposite, as she told us backstage. ‘It’s as if it’s just been painted so nothing is even’. Forgo the mascara and finish with a tap of pale pink into the inner corners to accentuate the eyes.

The result is pretty, yet slightly messy – we’re tagging it as ‘beautifully un-done’.

A beauty look we can all get to grips with!