It’s not often that a beauty brand captures the attention of the entire industry and gets everyone on board, but when Beauty Pie launched back in 2016 it did exactly that. Shaking up the traditional way of shopping for beauty and taking a direct to consumer approach to selling. Founded by Marcia Kilgore, the woman behind big name brands like Soap & Glory and FitFlop, was fed up with the industry price mark-ups when it came to beauty products. After all, a foundation might just take a few pounds to formulate and produce, but the price tag will be a much inflated figure (sometimes ten times the price) which accounts for everything from marketing to retailer margins. Marcia’s idea was to remove the middleman, introduce a membership scheme (think of it like Netflix but for beauty products) and give members direct access to everything from skincare and make-up to body care and hair products at the factory price.
The concept itself is genius, but it’s the fact that Beauty Pie works with the best beauty suppliers around the world that means it’s been such a success. Its products are really good. In fact, they’re great. Ask any beauty editor for a list of their favourite products (the ones they'd actually buy themselves) and I can all but guarantee that there will be a Beauty Pie product in the lineup. Personally, I think they have some of the best cleansers on the market, while I know other industry friends who swear that its candles smell better than some favourite designer scents.
Since it requires a membership fee, lots of people I speak to are hesitant to sign up. There are a lot of products on the website and you can't really try before you buy (or sign up). But I can say with confidence that if I didn’t get a bunch of beauty products for free as part of my job as a beauty editor, I’d sign up to Beauty Pie and buy the majority of my products from the brand. Even now, when I do get samples, I still stock up on my favourites, which mostly consists of my all-time favourite luxury candle, sunscreen and face serum.
I know firsthand from friends who have signed up that once they have their Beauty Pie membership they often don’t know where to start when it comes to shopping. So, I’ve created a comprehensive list of the very Beauty Pie products. Compiled of personal favourites, brand bestsellers, and recommendations from industry friends, these are the 16 best Beauty Pie products that I think everyone will love at a fraction of the cost of leading luxury competitors.
1. Beauty Pie Clean House Luxury Scented Candle
Price shown is members' price.
"Starting strong with my most bought Beauty Pie product: The Clean House Candle. I've tried lots of clean, linen, fresh-washing scented candles but none come close to the throw this gives. When I say I stockpile this, I mean it. I've got at least four in the house at any one time because I'm terrified they're going to discontinue it. It's one of few candles that seems to rid unpleasant odours in the house (read: my scruffy dog's smell) rather than just masking them. I buy these as housewarming gifts too, and the scent has never failed me." - Tori Crowther
2. Beauty Pie Soul Providers Dry Oil Scrub
Price shown is members' price.
"Onto another absolute all-time favourite of mine (and among the beauty editor community), the Soul Providers Scrub. This scrub gives pure, summery, drink-in-hand-by-the-pool fragrance, and it boosts my mood like no other beauty product. Aside from being a total joy to use, it works incredibly well as a scrub. I know my way around fake tans for pale skin, so understand the importance of a good exfoliator, and this does just the trick thanks to its dry oil and grainy texture. This is a staple in my shower." - Tori Crowther
"Not only is this the best smelling Beauty Pie product in existence, it’s one of my favourite smelling beauty products of all time. An uplifting sunshine scent, this huge tub is packed with ingredients that sound good enough to eat. The exfoliating agent is demerara sugar which has a naturally gritty texture to physically scrub away dead skin cells, but there’s also lemon exfoliator which adds another level of chemical exfoliation. Along with basil extract, apricot kernel oil and Indian gooseberry extract, you effectively have a cocktail of ingredients handpicked to leave skin smooth, soft and glowy." - Mica Ricketts
3. Beauty Pie Super Healthy Skin Featherlight UVA/UVB SPF 50 Sunscreen + Primer
Price shown is members' price.
"It can be really difficult to find a sunscreen you actually want to wear that doesn't cost a fortune. The cost of this products and the elegant formulation is impressive. As the name suggests, it also works really well under make-up and I don't find it disrupts other formulas. I really can't fault this one." - Tori Crowther
4. Beauty Pie Super Healthy Hair Luscious Moisture Hair Masque
Price shown is members' price.
"When it comes to hair products, I'm pretty lazy and not all that fussy. I want products I can rely on that aren't complicated or a faff to use. That's exactly why I found myself reaching for (and stocking up on) The Moisture Hair Masque. Although I often have lots of new products to try, sometimes I just want something I know works. With a hair mask, I want something deeply conditioning, a pleasant smell, and thick enough so that I can let it get to work in a top knot while I type away at my desk. It leaves my hair feeling smooth, detangled and smelling fresh. For a tenner, I really can't knock it." - Tori Crowther
5. Beauty Pie Luminous Mineral Skin Tint Broad-Spectrum SPF 40 Sunscreen
Price shown is members' price.
"I’ve tried a lot of tinted sunscreens, but this year’s new launch from Beauty Pie has really impressed me and I’ve worn it most days since receiving it this summer. As the name suggests, this product is all about glow—something I was a little unsure about as someone with oily skin. However, this is all lit-from-within radiance and less dewy disco ball, so I think that it’s a brilliant option for all skin types. Formulated with glycerin, squalene, hyaluronic acid, vitamin C and more besides, it has an impressive ingredients list before you even get to the broad-spectrum sun protection. And the coverage is impressive too. You can wear a sheer layer to even out skin tone or layer it up for more of a medium coverage. (Although, be warned, the less you use the less sun protection you’ll get so I’d recommend layering it over another facial sunscreen.)" - Mica Ricketts
6. Beauty Pie Superluminous Under-Eye Genius
Price shown is members' price.
"Sure, we can turn to the best eye creams to get to work overnight on our dark circles, but when late nights catch up with us, there's only one thing for it: a good colour-correcting concealer. I struggle with those blue-tones under my eyes so often reach for something in a pot with a thicker consistency that has a peachy or pink undertone. With just a dab under each eye (no complicated application required) of this, I look more awake with all blueness concealed. Sometimes I use it alone and others I layer under a more traditional concealer." - Tori Crowther
7. Beauty Pie Youthbomb 360° Radiance Concentrate
Price shown is members' price.
"This is one of the more expensive products at Beauty Pie, so it has to be good to be worthy of making it onto the list. It's one of those products in which you can't pinpoint exactly why you love it or how it works—it just does. The formula, which was created in collaboration with a consultant dermatologist, contains a blend of 15 active ingredients that work to add glow to the skin, boost elastin and deeply moisturise. I use this in the morning underneath moisturiser and SPF and it makes my complexion overall a little brighter, less congested and feeling hydrated. There's a reason it's got over 1,000 5-star reviews." - Tori Crowther
"Created with Consultant Dermatologist Dr Andrew Markey, the Youthbomb range is one of Beauty Pie’s most popular lines and I know so many fans of this bestselling serum, including myself. The idea behind the product is that it imparts brightness fast—like turning on a light switch. And it truly has that effect. My skin often looks dull and tired when left to its own devices, and now that I’m in my mid-30s I also have some signs of pigmentation. This complex tackles all of it with a blend of 15 active ingredients, including peptides, hydrators and elasticity boosters, to not only leave skin looking instantly dewy and fresh but to work on smoothing and evening skin tone and improving radiance long-term. I’ve just finished a bottle and it’s already top of my shopping list." - Mica Ricketts
8. Beauty Pie Triple Hyaluronic Acid Lipopeptide Serum
Price shown is members' price.
"I think that this is probably the Beauty Pie product that put them on the map as it was so popular within the industry that it had a near-constant waiting list. These days, it’s kept more readily available to keep up with demand but if you haven’t tried it yet then I’d say it’s one of the best Beauty Pie products to start with as it works for every single skin type. Effectively a hydrating serum, it uses three different weights of hyaluronic acid to offer deeply penetrating hydration alongside pro-ceramides and super peptides. It’s basically everything you need to support your basic skin health and protect your skin barrier, and my skin honestly drinks this stuff up. Yes, there are more budget-friendly hyaluronic acids on the market, but the complexity of this one rivals some that come with a three-figure price tag." - Mica Ricketts
9. Beauty Pie Superdrops™ Brightening Niacinamide (10%)
Price shown is members' price.
"I have gone through bottles and bottles of this stuff in the past, and it was one of the first products that got me into the joys of niacinamide. It’s a rare ingredient in that it plays nice with all skin types, as well as working well with the rest of your skincare routine, but I personally love it for helping to calm existing breakouts and minimise the chances of new blemishes occurring. Plus, it’s brilliant at strengthening the skin barrier, boosting elasticity and minimising the appearance of pores—a bit of an all-rounder. I think that oily and combination skin types will find it hydrating enough on its own, but drier skin types might like to layer in a hyaluronic acid for an extra hit of moisture. However, all skin types will undoubtedly see clearer, calmer and smoother skin within weeks of using it. And the hundreds of five-star reviews will back me up." - Mica Ricketts
10. Beauty Pie Plantastic Apricot Butter Cleansing Balm
Price shown is members' price.
"Before trying this one, I thought it was a little pricey for a cleanser, especially when I get can one that works just as well for under a tenner. But there's something about this formula that keeps me coming back. It's balmy texture is a dream to massage into the skin with the rosehip oil, apricot kernel oil and vitamin E getting to work, breaking down every inch of make-up. It doesn't irritate my sensitive, rosacea-prone skin and leaves my skin feeling clean but not stripped. The tub lasts an impressively long time, too." - Tori Crowther
11. Beauty Pie Super Healthy Skin™ Hot Oil Double Cleansing Balm
Price shown is members' price.
"Cleansers are incredibly personal which is why I’m hedging my bets here by saying it’s best for dry or mature skin types. The fact is that it does have an incredibly luxurious, oil-rich, balmy texture which lends itself well to more dehydrated skin types. But, it’s all down to personal choice, and even as someone with spot-prone skin I can’t deny how much I enjoy a good cleansing balm—and this is amongst the best I’ve tried. It feels like an actual spa experience as it starts to warm up as you massage it into dry skin, breaking down every scrap of makeup and removing all traces of the day. There are some high-end cleansing balms that I absolutely swear by, but if you swapped them all out for this one then I’d be happy. " - Mica Ricketts
12. Beauty Pie Super Healthy Skin Deluxe Body Moisture Crème
Price shown is members' price.
"I'll be honest: I don't moisturise my body as much as I should, but I'm trying! I've realised that the key to making this a habit that sticks is using products that are a total joy to use. And there are a few things I look for. The first is a delicious scent; if the body product isn't scented, I don't want it. Next up is soaking in quickly, I don't want to feel tacky for ages after applying. And lastly, it has to feel like it's actually moisturising. This Moisture Crème ticks all those boxes for me. The smell is so fresh and summery that I often use it as a fragrance layering base before spritzing on perfume. Oh, and the tub is absolutely ginormous so lasts me a good 6 months. The only thing with this cream is, I wouldn't recommend if for those with skin conditions like eczema as the fragrance may be irritating." - Tori Crowther
"I think every beauty editor that I know swears by this body cream and its legions of fans are certainly justified—this decadent body cream rivals some of the most expensive formulas that I’ve tried. As soon as you open the pot you’ll instantly see what makes this product so special—the lotion is ultra-thick, almost whipped, and it has a subtly cheery scent thanks to an infusion of orange, geranium and tonka essential oils. Brimming with shea butter and fatty acid-rich oils, it glides over skin and sinks effortlessly in to leave even the driest of limbs velvety smooth, soft and radiant. An absolute joy to use and one of best Beauty Pie products to gift in my experience." - Mica Ricketts
13. Beauty Pie Wondercolour Longwear Cream Shadow Stick
Price shown is members' price.
"Although I'm a beauty editor, I'm actually pretty lowkey when it comes to my make-up. Since I'm playing around with it in the day so much (the dream, I know), when it comes to going out and date nights, I want quick, easy and reliable products that give maximum impact with minimal effort. These creamy eyeshadow sticks deliver just that. I just swipe onto my lids and use my finger to smudge it out, topping with a bit of eyeliner and mascara and I'm good to go. If you want to up your make-up game but aren't super confident in the eyeshadow department, these are practically foolproof." - Tori Crowther
14. Beauty Pie Super Healthy Skin™ Foamy Face Wash
Price shown is members' price.
"A foaming face wash never feels like the sexiest of skincare choices, but if you’re prone to spots or have oiler skin like me then they just make sense. This one from Beauty Pie is brilliant as it deeply cleans and removes everything from the skin, but without ever leaving it feeling tight or stripped. Instead, the infusion of apple and raspberry fruit extracts and yoghurt filtrate work to gently smooth and brighten the skin so you look fresh and bright once it’s rinsed clean. Sure, it won’t be for everyone—but if you want something that will help keep excessive oil levels in check without compromising your natural glow then I can’t rate it highly enough. Oh, and the enormous bottle means it lasts for ages." - Mica Ricketts
15. Beauty Pie Le Smash Santal Eau de Parfum
Price shown is members' price.
"While this has drawn some comparisons to another iconic santal scent, I'd say that this Beauty Pie fragrance stands alone in its own right while still having that expensive-smelling edge that we all expect from designer fragrances. Recently reformulated to make it even more intense, it's a woody but wearable blend of creamy sandalwood, sweet tonka bean and an unexpected hint of lavender and tea leaves which gives it an almost earthy, herbal edge. It's a truly beautiful perfume with a cashmere-like comfort, which works year-round but really comes into its own during the autumn/winter months." - Mica Ricketts
16. Beauty Pie Superluminous™ Tinted Under-Eye Serum Concealer
Price shown is members' price.
"I have written extensively about how I pretty much look tired all of the time, so I didn't have huge hopes for this lightweight concealer from Beauty Pie—my dark circles often look like bruises and I want something that's going to cover. However, is now a permanent addition to my makeup bag thanks to how bright and luminous it leaves me looking in the morning. Enriched with hyaluronic acid, it has all of the hydration of an eye cream, but with the skin-blurring properties of a concealer. It won't totally cover everything up, but if you want to fake the appearance that you've had a solid night's sleep then this leaves under-eyes looking dewy, fresh and awake. And all it takes is a quick swipe on and a blend with fingertips. " - Mica Ricketts
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