Phlur Missing Person: TikTok's viral fragrance (that sold out in five hours stateside) is now available to buy in the UK

Phlur Missing Person
Katie Thomas
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published
in Features

Once again we are here to talk about a beauty product that's popularity has soared thanks to TikTok. Yesterday we spoke about the Saie Super Glowy Gel and today it's all about Phlur Missing Person.

This has been one of the most popular fragrances on the social media app this year. In fact, it has amassed a whopping 5.2M views.

Phlur Missing Person EDP, £96 | SelfridgesTop notes: Middle notes: Base notes: 

Phlur Missing Person EDP, £96 | Selfridges
Top notes: Musk, Jasmine and Bergamot
Middle notes: Cyclamen, Orange Blossom and Neroli
Base notes: White Musk, Australian Sandalwood and White Wood

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Frustratingly for many, up until now the scent, which was created by Chriselle Lim, an American digital creator and entrepreneur, was only available stateside. But from 12th September, you'll be able to head to Selfridges (online and in-store) and buy Missing Person, as well as eight other scents, travel perfumes and body products.

You can sign up to the waiting list now and be one of the first to get your hands on the scent once it drops. You sure won't be the only one, when there was a waiting list in the US when it first launched, the wait list was 200,000+ strong and sold out in just five hours.

Well, obviously the scent has something to do with it. It's a soft and gentle musk that smells warm on the skin. It has notes of white flowers and citrus as well, which make it light and airy at the same time.

It has huge celebrity fans, including Miranda Kerr, as well as legions of followers thanks to TikTok. This includes Rachel Rigler who we believe kicked off the hysteria when she described the scent as 'that feeling of being in love, the smell is very familiar.'

@rachelrigler Adam’s reaction to Missing Person by @Phlur 💋✨ #perfume #phlur #perfumetok #fragrance ♬ original sound - Rachel Rigler

So do yourself a favour and sign up to the waitlist as who knows how long Missing Person and the other scents will be around for before they fly off the shelves.

Katie Thomas
Katie Thomas

Katie Thomas is the Senior Beauty Editor at Marie Claire UK. With over 10 years of experience on women's luxury lifestyle titles, she covers everything from the best beauty looks from the red carpet and stand out trends from the catwalk, to colonic irrigation and to the best mascaras on the market. She started her career on fashion desks across the industry - from The Telegraph to Brides - but found her calling in the Tatler beauty department. From there she moved to Instyle, before joining the Marie Claire digital team in 2018. She’s made it her own personal mission to find the best concealer in the world to cover her tenacious dark circles. She’s obsessed with skincare that makes her skin bouncy and glowy, low-maintenance hair that doesn’t require brushing and a cracking good manicure. Oh and she wears more jewellery than the Queen.

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