According to Google these are the 10 most popular beauty advent calendars - act fast, they're already selling out

Time to make your move

Selfridges beauty advent calendar
(Image credit: Selfridges)

As beauty editors, we know the best beauty advent calendars to shop this year (including luxury advent calendars and affordable advent calendars), but which advent calendars are people searching for the most?

According to Foundation, that's analysed the Google data, Lookfantastic’s 2024 Advent Calendar is the most-wanted beauty Advent Calendar to purchase this year, with over 49,500 searches in September alone. Foundation did the same research in both 2022 and 2023 which had Charlotte Tilbury as the most-wanted advent calendar, showing that Lookfantastic has dethroned the beauty brand.

Coming in joint-second with Charlotte Tilbury’s Advent Calendar is Space NK’s 25 Day Advent Calendar, which has already sold out online, and has seen 40,500 total searches in September – increasing by 235%. While you might not even have considered your Christmas shopping yet, shoppers are clearly doing their research earlier each year, so if you're after the most coveted beauty buys, you need to get in quick.

Olivia Ford, Performance Lead at Foundation, explained the sudden surge in popularity. “Beauty Advent Calendars have become extremely popular in the past few years as they elevate what we know and love about the advent calendar; it combines variety and value for money with the products included with surprise and excitement as you countdown to Christmas Day”.

As a professional shopper, nothing excites me more than seeing what people are shopping most around Christmas time. One thing seems clear to me - the hype around beauty advent calendars is more frantic than ever before, so if you’re keen to get your hands on the most popular styles of 2024, we’d suggest getting a wiggle on. 

So without further ado, read on to find out the top 10 most searched-for (read: desirable) advent calendars of 2024 that need to be shopped ASAP...

The most searched-for beauty advent calendars of 2024:

  1. LOOKFANTASTIC Iconic Beauty Advent Calendar 2024 (SOLD OUT)
  2. Charlotte Tilbury Beauty Treasure Chest of Love
  3. Space NK Advent Calendar (SOLD OUT)
  4. Boots Limited Edition 24 Days of Beauty Christmas Advent Calendar
  5. Sephora Favorites Advent Calendar (SOLD OUT)
  6. Cult Beauty 2024 Advent Calendar (SOLD OUT)
  7. Jo Malone Advent Calendar 2024
  8. The Harrods 12 Days of Hair & Body Advent Calendar 2024 
  9. Selfridges Beauty Advent Calendar (SOLD OUT)
  10. Benefit The Gorgeous Grocer 24 Piece Beauty Advent Calendar

1. Lookfantastic Beauty Advent Calendar 2024

2. Charlotte's Treasure Chest of Love

3. Space NK Beauty Advent Calendar

4. Boots Limited Edition 24 Days of Beauty Christmas Advent Calendar

5.  Sephora Favorites Advent Calendar 

6. Cult Beauty Advent Calendar 2024

7. Jo Malone Advent Calendar

8.  The Harrods 12 Days of Hair & Body Advent Calendar 2024  

9. Selfridges Beauty Advent Calendar 

10.  Benefit The Gorgeous Grocer 24 Piece Beauty Advent Calendar

Valeza Bakolli
Junior Shopping Editor

Valeza Bakolli is Marie Claire’s Junior Shopping Editor, and as such, she’s made it her mission to encourage people to shop mindfully and with purpose. In her role, she covers all things shopping - from thoroughly road testing the best fitness kit to keeping a finger on the pulse of what’s new in fashion and beauty. She dedicates hours of her time every day to scouring the online stores, finding the best products online so you don’t have to (from small and sustainable businesses wherever possible, of course).