One Pillow Talk product sells every 10 seconds globally - here's why we all became infatuated with this one lipstick shade

The product that started it all, a humble lip liner that became a total icon—and for good reason. It's got great colour pay off without making lips look overly done, which makes it ideal for everyday wear. It works with lots of other shades, but is the perfect accompaniment to Pillow Talk lipstick. It applies with ease and has the most impressive staying power. I have one of these in my bag at all times. 

The original Pillow Talk lipstick never disappoints. It's easy to wear (and by that I mean you don't need to meticulously apply it with a mirror) and feels moisturising and creamy on the lips despite being a matte formula. 

The beauty of Pillow Talk is that is works for so many people's skin tones with many people calling it their "perfect nude"; and I can vouch for that. 

Love a pigmented liquid blusher? You'll adore this. It's darker than it appears in the product photos and in comparison to the original Pillow Talk shade, but this makes it work much better for more skin tones. Because the colour payoff is so punchy, you only need a little but you can dial it up and down by just blending. It lasts incredibly well and you won't find yourself needing to top up throughout the day. I use this as a bit of an all-in-one, popping a little on my lips when I'm out and about too. It comes in three shade iterations - Dream Pop, Pink Pop and Peach Pop. 

Top tip: whatever you do be sure to twist the cap once you're done to close it properly and make sure product doesn't spill out.

There is something so special about the Charlotte Tilbury Luxury Palettes and the Pillow Talk one makes up the perfect neutral-pinks for me. It contains 4 shades that make light work of a little smokey eye moment; going from light to dark and popping the shimmer in the inner corners of the eyes. 

You can easily create natural, everyday looks with it and then elevate that look for a more dramatic evening feel, which is why I can justify the price of it. Although the shades are powder formulas, they're really creamy and don't settle into lines. Plus, they're really easy to blend so make light work out of any eye make-up look. 

If you're a eyeshadow novice, on the back of the palette there's a handy guide from Charlotte of how she recommends you use each shade. 

This is a stunning lit-from-within liquid highlighter with that easy-to-wear Pillow Talk pink hue with an added golden shimmer. A little goes a long way with this; it's nicely pigmented without being OTT. I like to wear it both under and over make-up depending on the level of glow I'm after. You can choose from Light/Medium and Medium/Deep.

Just like the blush, just make sure to twist and lock it after you've used it. 

Even I can admit this is a bit of a wildcard product in the Pillow Talk collection, because coloured mascara isn't exactly my go-to. However, this rich and warm formula makes every eye colour pop, as it brings out the gold in hazel eyes, the green in green eyes, the amber in brown eyes and the blue in blue eyes. 

If you want some of the longest lashes ever, this will do the trick. It lives up to its name with pushing lashes up, adding length and most importantly, making them stay there. It gives a nice natural finish with just one coat, or a more dramatic, voluminous look as it builds up really well without clumps. 

It does get quite full of product on the brush so I'd recommend wiping off the excess on the flat sides of the wand. 

This is such a dream if you love a creamy shadow. It's a beautiful rich shimmery brown—though a lot of people are disappointed its not more pink in colour so bear this in mind—that is incredibly pigmented. You only need a teeny bit and it's super easy to apply either with a fluffy brush or your finger. It works excellently on its own or as a base before the Luxury Palette. It was designed to catch the light from all angles and make eyes pop, which is exactly what it does.