After the perfect wedding mascara? I've tested over a hundred formulas—these are the ones I'd recommend

All the length, volume and lift you could ask for

An image showing a woman applying mascara
(Image credit: Getty Images, Plume Creative)

It's no secret that mascara is the backbone of any well-executed makeup look, particularly when it concerns your wedding day. Should things go wrong, it's the first product to smudge, so the pressure of choosing the right formula couldn't be any higher. After all, your big day will inevitably push it to its limits—tears, sweat and all.

So, apart from offering all the flutter, volume and lift that you'd already be looking for in an everyday mascara, your wedding formula also has to be flake-proof, long-wearing, and, ideally, water-resistant. Even if you're opting for a false lash, many makeup artists will still advise applying mascara as a finishing touch to add more definition and intensity to the overall look.

As a beauty journalist who's tested no less than a hundred mascaras in my lifetime, I can confidently say that not every formula will qualify as a contender. Since we're all blessed with a different kind of lash density, curl, length and eye shape, mascaras don't exactly fall under the "one-size-fits-all" category. From various wand shapes, bristle types, shades and formulations, not every mascara will be the best fit for everyone, let alone for brides.

In a bid to make this decision a tad easier, I've consulted my little black book of experts and interviewed top MUAs for their most coveted insider tips. Enter: your definitive guide to wedding mascaras. From application hacks to advice on how to make the formula last longer, here's everything you need to know ahead of your big day.

How to choose your wedding mascara, according to MUAs

According to pro make-up artist Vincent Ford, "Your wedding day mascara needs to be waterproof, smudge-proof, and able to hold a curl all day. Basically, it should survive happy tears and hugs."

Meanwhile, Rebecca Moore, senior make-up artist at NARS, shares that your choice of mascara will largely depend on your preferences for your bridal look: "Are you leaning into something soft, romantic and natural—or do you want high-impact lashes that are more dramatic? Your mascara should complement your makeup style seamlessly."

"A more natural bride might opt for a soft, fluttery lash that enhances without overpowering. But if you’re after something bolder, you’ll want a formula that delivers full volume and intensity. It’s all about balance—mascara is that final touch that ties everything together," she explains.

Vincent also suggests testing the formula before your wedding day "to make sure you don't have any reactions and test that it does actually last all day." Rebecca agrees: "Your wedding day is not the time to experiment with unfamiliar products. If you’ve been loving a mascara and it’s never let you down—stick with it."

What's the best wedding mascara formula?

According to Rebecca: "Longevity is non-negotiable. You want something that wears beautifully from the moment you walk down the aisle to the very last dance."

Vincent suggests "avoiding anything labelled as 'nourishing' since it can flake or slide on a teary day." He advises to opt for "a waterproof black formula with a curved wand that lifts and defines. Thicker wands will give you more volume, while a longer and thinner wand works great to separate the lashes."

How to apply wedding mascara

"Application-wise, I always recommend applying [mascara] in light layers," Rebecca says. "Wiggle the wand from the root up to open the eyes. Layering allows you to build up volume without clumping."

To ensure that your mascara lasts, Vincent suggests keeping the under-eye area dry and avoiding any rich-textured or overly oily eye creams. "If you are someone with watery eyes or allergies, try a tubing mascara as they are less likely to smudge and they last all day."

Rebecca also advises to "start with an eyeshadow base to help absorb any excess oils and lock your eye look in place. One of my pro tips? After applying your first coat of mascara, lightly dust a bit of translucent powder over the lashes, then apply a second coat. It creates a seal and really boosts staying power. Your lashes will look fresh all day and night."

Best wedding mascaras, tried and tested

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Denise Primbet
Beauty Contributor

Denise is an award-winning beauty journalist with years of experience in the industry, writing about everything from makeup and skincare to perfume and haircare. Having interviewed celebrities like Khloe Kardashian and Winnie Harlow, Denise's vast writing portfolio also includes a number of product reviews, buying guides, first-person features and deep-dive explainers.