Move over beachy waves, pretty, precise and poised hair is making a comeback—here's how to get the look
It's giving 2025 'Princess Diaries'

Listen: if there were ever to be a poster girl for beachy, unfussy hair, it would be me. I've been reaching for the sea salt spray for years now to achieve those nonchalant surfer girl waves many of us dream of, but sometimes I want to feel just a touch more pretty and polished.
Enter: the 'ultra-feminine hair' trend, which has seen celebrities and influencers alike embrace all things girly. The trend is as it sounds: hair is no longer about looking like we don't care, but that we do. As someone who's always gone for the former, this is a bit of a mindset shift, but one I'm willing to try after seeing the following pictures I'm about to present to you...
The trend is defined by hi-shine glossy finishes, intricate updos, retro-looking finger waves and a ton of embellishment—the latter of which adds a cutesy touch (that's still palatable). We've seen everyone from Sabrina Carpenter and Margot Robbie to Zoe Kravitz and Hailey Bieber rock these styles, be it up or down, with long or short strands.
The best 'ultra-feminine' hair looks to inspire you
These are the most beautiful hair looks you'll see all year...
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A half-up, half-down style featuring pretty waves with a glossy, healthy-looking finish? SOLD.
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Zoe Kravitz's look is sharp and precise, with a gorgeous level of shine.
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Sabrina Carpenter may just be the GOAT when it comes to ultra-feminine hair, whether she's wearing it up or down.
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Hailey Bieber's subtle black bow is ideal if you don't want to go too 'cutesy'.
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Updos don't have to be intricate and precise to work with this trend; just look at this gorgeously ethereal braid.
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Impressive hair length? Check. Glossy mirror-shine? Check. Cute accessory? Check, check, check.
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Wearing florals in your hair will never go out of style; this gorgeous updo proves it.
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Keep things simple and sleek with a low pony tied up in a neat bow.
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Retro styles work within this trend beautifully; add a touch of volume for a modern edge.
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Proof that all you really need is enviable shine and some cute curls tucked behind the ears.
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Janelle Monae's stunning 2024 Grammys look is unbeatable.
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Bella Hadid's slicked style is giving prom queen, but in the best way.
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Yes, bobs can work the trend too! Opt for a bouncy blowdry like this one.
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This dreamy loose updo is so delicate, and the bangs at the front give it a real softness.
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This has all the key elements of 'ultra feminine hair,' from the glossy shine to the intricate updo and subtle embellishments.
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Margot Robbie's Barbie media tour was full of 'ultra-feminine' styles.
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This look from Kristen Stewart is delicate and pretty, but still has attitude.
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A low pony and side-swept, sleek bangs are an easy way to rock the look.
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A pretty bun can be elevated even more with stylish accessories like these.
The ultra-feminine hair toolkit
If your hairstyling stash needs a refresh, I'd recommend picking up the likes of Living Proof's new Air-Dry Styler for easy-to-achieve glossy locks, along with Color Wow's Money Mist, for expensive-looking locks. For the ultimate level of volume worthy of Sabrina Carpenter, you need a blow-dry tool like Shark's, along with plenty of Sam McKnight's volume spray. Oh, and there's no harm in investing in a couple of super cute hair accessories to finish your look. You're welcome.
Rebecca is a freelance beauty journalist and contributor to Marie Claire. She has written for titles including Refinery29, The Independent, Grazia, Coveteur, Dazed, Stylist, and Glamour. She is also a brand consultant and has worked with the likes of The Inkey List on campaign messaging and branded copy. She’s obsessed with skincare, nail art and fragrance, and outside of beauty, Rebecca likes to travel, watch true crime docs, pet sausage dogs and drink coffee. Rebecca is also passionate about American politics and mental health awareness.
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