Trust me, as a blonde beauty editor I've realised that purple hair masks are a step up from toning shampoos - the perfect post-summer chlorine fix

Take back your colour

Purple toning hair masks are brilliant for brightening blonde, as this image of a model shows with her glossy blonde hair
(Image credit: Getty Images)

We all know about the power of a purple shampoo - it can banish brassy tones on blonde hair, revive dull locks and boost cooler, icier hues. There are some brilliant buys around (my favourite of all time is the one by Fudge), but sometimes, you need a little more. When my hair seems to have lost its sparkle, I incorporate purple toning masks into my routine.

I use it after my regular shampoo in place of conditioner. A mask – being left on for longer than your purple shampoo – has the power to tone more intensely, meaning if you've gone longer than usual between salon appointments or have a build-up of products and dirt in your hair, this is a god-send. Masks make for a good choice for those who find that purple shampoos can be a little drying. Conditioning treatments contain ingredients to nourish and soften hair as well as tone.

I reach for these toning masks at all times of the year, but never more so than after my summer holidays when my hair has been scorched by the sun and tinted by chlorine.

I must point out that care needs to be taken when using a purple toning mask. You should always follow the usage instructions on each individual product, especially where timings are concerned. You don't want to leave anything on for too long and over-tone your hair. Similarly, you should incorporate this into your routine occasionally rather than often. Once a fortnight should be enough. However, one a week should be OK too, as long as you're not using purple shampoos at the same time.

Here are some of my favourite options...

The best purple toning masks

1. Redken Color Extend Blondage Express Anti-Brass Mask 

Redken Purple Toning Masks For Blonde Hair

(Image credit: Redken)

Redken Color Extend Blondage Express Anti-Brass Mask 

Best for those who like their blonde ashy

Reasons to buy

+
Tube packaging easy to use

Reasons to avoid

-
May be too intense if used often

All this ultra-intense mask needs is five minutes of your in-shower time to transform dull, brassy blondes. It contains Wheat Protein, Amino Acids and Glycerine to nourish and condition hair, and I appreciate that it comes packaged in an easy-to-use tube rather than a big tub (which can be a bit messy!). Redken is a brand that knows colour and its entire purple range is one that I have used regularly.

2. Kérastase Blond Absolu Masque Ultra Violet Treatment

Kerastase Purple Toning Masks For Blonde Hair

(Image credit: Kerastase)

Kérastase Blond Absolu Masque Ultra Violet Treatment

Best for those with dry hair

Reasons to buy

+
Tones and conditions beautifully

Reasons to avoid

-
Tub packaging can be messy to use in shower

I know what I said about tubs, but this one is worth the extra hassle. I'm a big fan of Kérastase's purple shampoo, and its mask works overtime. As well as effectively brightening and adding shine to dulled blonde locks, it also works to smooth and soften with Hyaluronic Acid and Edelweiss Flower.

3. Fudge Clean Blonde Damage Rewind Treatment

Fudge Purple Toning Masks For Blonde Hair

(Image credit: Fudge)

Fudge Clean Blonde Damage Rewind Treatment

Best affordable purple toning mask

Reasons to buy

+
Very effective toning

Reasons to avoid

-
Too intense for weekly use

Just like Fudge's purple shampoo (which I will always rave about), the brand's mask is ultra-intense, meaning a fortnightly use should be more than enough. The lightweight formula removes any yellow tones from blonde hair, while also injecting it with a hit of hydration thanks to its special Opti-PLEX™ complex.

4. amika Bust Your BrassCool Blonde Intense Repair Hair Mask

Amika Purple Toning Masks For Blonde Hair

(Image credit: Amika)

amika Bust Your BrassCool Blonde Intense Repair Hair Mask

Best all-rounder

Reasons to buy

+
Works for all hair types

Reasons to avoid

-
Comes in a tub, which can be messy to use

With ultra-violet pigments, Amika's mask is perfect for all hair types, and all kinds of hair colours too - from natural and dyed blondes, to silver and grey locks. A weekly use will result in healthier, brighter looking hair that feels just as good.

5. Maria Nila Colour Refresh Pearl Silver

Maria Nila Colour Refresh Pearl Silver

(Image credit: Maria Nila)

Maria Nila Colour Refresh Pearl Silver

Best for grey hair

Reasons to buy

+
Intense toning

Reasons to avoid

-
Avoid if you don't like super icy tones

Maria Nila's colour masks are no joke; if you really want results, check out the brand's range no matter what shade your hair is (I've heard the copper one is incredible). The silvery pearl option is great for blondes who like it icy, but also for those who want their grey hair to pop. Silvery hues with zero brassy tones in sight.

6. Oribe Bright Blonde Radiance & Repair Treatment

Oribe Bright Blonde Radiance & Repair Treatment

(Image credit: Oribe)

Oribe Bright Blonde Radiance & Repair Treatment

Best luxury buy

Reasons to buy

+
Great applicator

Reasons to avoid

-
Expensive compared to the others on the list

For a luxe treatment worth the investment, Oribe's blonde treatment mask works well used in tandem with the matching shampoo, which is one of my favourites. It gets rid of dullness and brassiness, and I really like the targeted applicator, which makes using it in the shower fuss-free.

Rebecca is a freelance beauty journalist and contributor to Marie Claire. She has written for titles including Refinery29, The Independent, Grazia, Coveteur, Dazed, Stylist, and Glamour. She is also a brand consultant and has worked with the likes of The Inkey List on campaign messaging and branded copy. She’s obsessed with skincare, nail art and fragrance, and outside of beauty, Rebecca likes to travel, watch true crime docs, pet sausage dogs and drink coffee. Rebecca is also passionate about American politics and mental health awareness.