Meet the iconic hair brand that sells 38 products a second worldwide

We break down one of the most iconic hair brands on the market, Schwarzkopf

Haven’t quite mastered your hairstyling techniques? Ditch all your hair tools. (No, not even the best hair straighteners can compete.)

It turns out that with 120 years experience in haircare, Schwarzkopf will undoubtedly have the answer to your style or colour dilemma.

Here’s a break down of our top three favourite lines under the Schwarzkopf umbrella and the products you need to add to your shopping basket now so you can #createyourstyle.

Schwarzkopf Color Expert

When it comes to hair colour, trends don’t really change. But what suits you will. After a full year of natural hues we're moving toward brighter, bolder, and spicier shades for the New Year. The good news is there’s no need to spend time and money in the salon. 

Color Expert – Schwarzkopf’s signature colour range – features OMEGAPLEX Professional Anti Breakage Technology, which helps protect hair from becoming brittle and breaking during the colour process. So whether you are a chocolate brown or a caramel blonde, you can colour your own hair over the bathtub and rest assured that you are not damaging your hair or compromising on quality.

Lather on the Color Expert Shampoo and Conditioner and finish with the Color Expert Treatment post dying to maintain shine and repair the bonds that strengthen hair strands.

Schwarzkopf LIVE

Pastel pinks, pale grey and lemon yellow are hair hues filling up our social feeds. Schwarzkopf LIVE has a rainbow of temporary spray-on shades as well as semi-permanent and permanent dyes, depending on how brave you feel.

For colour without the commitment the LIVE colours – think fiery reds, icy blues and lush purples – are easy to apply, leaving you with bold locks to show off with attitude.

The colour pay-off remains vibrant on the semi-permanent and permanent ranges while the temporary Instant Colour Colour Sprays simply wash out when you next shampoo.

Schwarzkopf got2b

So now you have your colour, whether natural or bold, it's time to style up your look and get playful. The got2be line is Schwarzkopf's innovative styling range, and no, it’s not just more dry shampoo.

These products enable you to create on–trend styles and reflect your personality through your hair. We're talking volume, texture and shine. got2be Twisted Styling Oil, £4.07, is a rich but lightweight oil that hydrates, smoothes and tames for a frizz-free finish.

got2be Twisted Curling Mousse, £4.07, gives salon-worthy bounce and got2be Styling Spray, £4.07, conditions damp hair before blow-drying in texture and staying power.