I test fragrances for a living—these 12 Zara perfumes give luxury alternatives a run for their money

They're all under £30

best Zara perfumes
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expensive. Yes, while the finest power perfumes might whisper wealth rather than scream it, classic fragrances tend to come with a price tag. However, in my opinion, you don’t have to break the bank to find a scent that smells incredible. And when I want a more purse-friendly perfume there’s only one place on the high street that I rely on: Zara.

Yes, while it was once a bit of a beauty insider secret, many of Zara’s perfumes have now reached viral status for their wide range of scents and affordable price point. In fact, they even previously collaborated with Jo Malone CBE on a special line of fragrances—proving that you really can enjoy expert-created scents without dropping hundreds of pounds.

Not only do they smell amazing, but all of these perfumes are under £30 which makes them even more appealing. They are perfect for throwing in your bag to apply throughout the day, and I always get compliments whenever I wear them out and about. In fact, after borrowing them, most of my friends have gone to Zara and purchased the perfumes themselves.

There is something for everyone, but in my opinion as a perfume-obsessed beauty editor, the below TK options are the best you can buy. Your perfume collection is about to get a whole lot better...

The TK best Zara perfumes to buy now:

1. Zara Red Temptation

2. Zara Energetically New York

3. Zara Fleur de Patchouli

4. Zara Fashionably London

5. Zara Magnificently Dubai

6. Zara Gardenia

7. Zara A Sweet Pastry in Paris

8. Zara Supreme Vanilla

9. Zara Rose Gourmand

10. Zara Cherry Smoothie

11. Zara Cocoa & Latte

Grace Lindsay

Grace Lindsay is currently Junior Beauty Editor at Who What Wear UK and previously was Marie Claire UK's E-Commerce Writer.  With over three years of experience in the fashion and beauty industry, she covers everything from the best make-up and skincare deals to how to shop the stand out trends of the season. When she's not typing away at her laptop, Grace can be found shopping her favourite vintage markets IRL, or catching up on her never-ending list of books to read.

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