These are the best beauty dupes for your favourite discontinued products

published 1 July 2022

These alternatives will help mend your broken heart.

There's nothing worse than when a brand stops producing your favourite product. No matter whether it's your best primer, best foundation or best mascara, it always hurts. Some may say that it feels similar to a breakup, and getting over it definitely takes time.

Luckily, one of our favourite online beauty retailers, Lookfantastic, has scoured the market to reveal the best beauty dupes for some of the nation’s favourite discontinued products.

From one of the best brow kits to an iconic lip gloss, these alternative beauty buys will help fill a hole and make the perfect replacement in your makeup bag. Keep on scrolling and get ready to shop...

1. NYX Dark Circle Concealer

When it comes to covering dark circles, the NYX Dark Circle Concealer used to be a real fan favourite. Believe it or not, despite it being discontinued, 1,900 people still search for the product every single month. The cult classic’s peach-toned correctors worked to disguise the look of dark or purple rings, leaving under-eyes looking bright and fresh.

Luckily, Bobbi Brown's Creamy Corrector in 'Peach' delivers a similar swipe of neutralising colour to your under-eyes, so you can say goodbye to those bags for good.

2. benefit Zings Eyebrow Kit

Leaders of the brow game, benefit is no stranger to a quality eyebrow palette. The Zings Eyebrow Kit featured two pans – one powder and one waxy formula to shape, define and set your brows in place. The palette even came with two brow brushes and a pair of portable tweezers – what more could you want?

Luckily, Sleek MakeUP offers an alternative that’s pretty similar. The Brow Kit features both wax and powder formulas, plus a handy mirror, allowing you to perfect your arches on the go.

3. Lancôme Juicy Tubes

It's safe to say that the Lancôme Juicy Tubes used to be the handbag staple. They were so iconic that after discontinuing them, the brand later decided to bring them back, but if you're looking for a cheaper alternative, Lookfantastic have got you covered.

Brand new from NYX, the 'This Is Juice Gloss' utilises five electrolytes and smoothing oils to nourish and hydrate the lips. The gloss is available in a range of fruity shades, delivering a juicy pop of pigment for an instant 00s throwback.

4. Benefit Tinted Moisturiser You Rebel

Benefit’s silky-smooth tinted moisturiser flew off the shelves. It gave just the right amount of coverage, without feeling heavy on the skin. It was a staple in many people's makeup routines and fans continue to mourn it today.

Laura Mercier’s newest Tinted Moisturiser will help to fill the void. The brand is known for their base products, and this one claims to give that same gorgeous glow as the Benefit classic, with lots of skin-loving ingredients. Win win.

5. Urban Decay Original Naked Eyeshadow Palette

The Urban Decay Original Naked Eyeshadow Palette was an absolute classic, and the beauty community was up in arms when it was announced that it had been discontinued.

Luckily, many brands have had a go at replicating it and the NYX Shadow Palette in Warm Neutrals has hit the nail on the head. With 16 warm, buttery shades and satin, metallic and shimmer options all available, you can create a range of looks.

6. Fresh Supernova Mascara

Fresh got rid of their cosmetics line a while ago, and with it went the Supernova Mascara. Its big fluffy brush that combed through every lash had people hooked.

If your lashes are crying out for something similar, Dr Hauschka’s Volume Mascara is here to save the day. It holds a curled lash in place and has a soft formula that won't flake off.

So, there you have it. The best beauty dupes available to shop now.

Grace Lindsay is currently Junior Beauty Editor at Who What Wear UK and previously was Marie Claire UK's E-Commerce Writer. With over three years of experience in the fashion and beauty industry, she covers everything from the best make-up and skincare deals to how to shop the stand out trends of the season. When she's not typing away at her laptop, Grace can be found shopping her favourite vintage markets IRL, or catching up on her never-ending list of books to read.