Avalon Afriyie
Avalon Afriyie is a British Freelance Fashion Editor and Storyteller based in Paris, France. Since graduating in 2013 with a degree in English and Contemporary Media, she’s written for some of the world’s most esteemed brands and publications. Avalon started her career in styling and fashion show production and she now marries her love of the written form with style — using fashion as a vessel for explorative themes on personal identity and socio-political conversations.
She writes for some of the world’s leading verticals from a sustainable standpoint, including Who What Wear UK (where she has a monthly column), Marie Claire UK, Refinery29, Eliza and Stylist. In addition, Avalon provides creative copy and consultation for independent brands — including Lush, You Swim, Cinco, Bed Threads, Anna October and more. Avalon spends her days discovering the wonders of Paris, writing to her heart’s content for business and pleasure, shooting on film and dreaming of residing a stone’s throw away from the ocean with her love and pup (clad in a sweeping frock, of course). She’s currently penning ideas for a book of personal essays and free verse poetry on love, life and the stages nestled between.
Latest articles by Avalon Afriyie
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From the catwalk to your wardrobe—these are 18 winter picks from Mytheresa you won't wan't to miss
You do not want to miss these investment pieces
By Avalon Afriyie
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These ultra-warm puffer jackets prove staying stylish in winter is possible
Functional and cosy
By Penny Goldstone
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Baujken is leading the way in sustainability, these are our favourite pieces
The future of sustainable fashion
By Avalon Afriyie
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Tailored trousers make everything more chic—these 10 will instantly elevate any outfit
The school trousers you wish you had.
By Avalon Afriyie
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20 & Other Stories new arrivals you won't believe aren't designer
Timeless investment buys
By Avalon Afriyie
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These are the 20 new-in Net-A-Porter buys I'm most impressed by
Here's everything I have in my basket
By Valeza Bakolli
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These tools will make your clothes last much longer
Just in time for your Autumn wardrobe refresh
By Avalon Afriyie
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Burgundy accessories are taking over - these are the ones that are selling out fast
The hue of Autumn/Winter 2024.
By Avalon Afriyie
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Scarf coats always look the chicest and now they're back again for autumn
A trend you'll forever forever.
By Avalon Afriyie
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I'm a sun seeker but these directional knitwear pieces are making me excited for autumn
I wouldn't say I'm wishing summer away, but...
By Avalon Afriyie
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People in dark denim always look the chicest—here's the proof
A spotlight on deep indigo denim.
By Avalon Afriyie
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This brown suede jacket is dominating AW24 - these are the chicest styles
This much - coveted jacket is selling out everywhere
By Avalon Afriyie
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I'm a fashion editor living in Paris—these are 7 independent brands I've discovered
Yours truly, a Parisian potterer
By Avalon Afriyie
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A transitional guide to tonal dressing
It's bound to beckon the attention of monochrome lovers.
By Avalon Afriyie
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The best of Sézane's new in section—6 transitional outfits from our favourite French brand
One of France's most esteemed womenswear brands.
By Avalon Afriyie
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I’m a fashion editor attending a late summer wedding—these are the wedding guest outfits I’m considering
Look no further for wedding guest inspiration.
By Avalon Afriyie
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Summer’s fashion hero—a white linen dress edit
The ultimate throw-on piece
By Avalon Afriyie
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An editor's pick of the best workwear basics
Corporate wear never looked so good
By Avalon Afriyie
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‘90s footwear is back in full force - shop my editor-approved closed toe heeled mules
It’s the only shoe style I’m wearing this summer
By Avalon Afriyie
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I’m a fashion editor and I’m heading to the french countryside this summer - here’s what I'm taking
The ultimate packing list for country living
By Avalon Afriyie
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Seventeen Black-Owned Brands to Have on Your Radar This Summer
Diversify your shopping in three, two, one.
By Avalon Afriyie