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The truth about alcohol and you
We asked three top ad agencies, AMV, TBWA and Fallon, to create campaigns to make women more drink-aware. But which one would make you stop drinking?
Wednesday 11 June 2008
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Which of these ads would make you drink less?
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Ad 1: The hidden hangover (16%)
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Ad 2: Damage (41%)
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Ad 3: Like a man (42%)
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I think that the link between breast cancer and alcohol is too far fetched, hence it doesn't have the desired effect. Damage on the other hand has a very strong visual and hits hard without making fun of you.
Comment by Lisa on June 30 10:28
We have heard about the links to breast cancer and I am sure it has made no difference to my friends drinking habits, however we all recall how bad we looked the morning after the night before and can imagine how we will look after many years of over drinking....
Comment by Jennifer on June 13 11:58