Click on a link below to share this article with your favourite link sharing site
-
1. See Brad Pitts private photos of Angelina Jolie...
Read more -
2. Girls Aloud go glam for book autobiography launch
Read more -
3. There's a chill in the air so invest in a pair of...
Read more -
4. Want to know how to get Gwyneth's amazing shape?...
Read more -
5. Get set for winter, with one of our ten best coats of...
Read more
Victoria Beckham's adverts for Marc Jacobs
Marc Jacobs is known for his quirky take on advertising, and his latest campaign starring Victoria Beckham does not disappoint.
The first in a series of adverts shows a large Marc Jacobs carrier bag with nothing but Mrs Beckham's legs hanging out of the top. We do finally get to see her in the next image, where she is again in the bag but this time peeking out wearing her signature sunglasses. A third shows a mini Posh inside a Marc Jacobs shoebox.
Speaking to WWD, Jacobs explained the theory behind the adverts, which were photographed by celebrated fashion photographer Juergen Teller. 'There was a lot of discussion about Victoria being in our ads and tons of blogs on the internet about 'Should she or shouldn't she?,' 'What's going on with Marc Jacobs?,' and 'Has he lost his mind?' Jacobs explained, ' We thought the funniest thing would be to show the Victoria Beckham ads that don't show Victoria Beckham, but just to see those legs coming out of the bag.'
The Spice Girl added, 'Marc is a genius, I completely trusted his vision and the opportunity to work with Juergen again after so many years was a privilege.'
When asked what her favourite image of the series was, Posh said, 'Truth be told, I love them all. If I have to pick favorites, it's the package series?.Certainly, if you can't get locked inside a Marc Jacobs store, then trapped inside a Marc bag has got to be the next best thing.'
Friday 11 January 2008
Vote ...
Did Marc Jacobs sell-out by putting Victoria Beckham in his new advertising campaign?
-
No (48%)
-
Yes (52%)
Thanks, your vote has been counted!
Rate this ...
-
Next Article
Kate Bosworth to front Calvin Klein ad campaign Read more...
-
Last Article
Myleene Klass to front fashion show Read more...







Have your say ...
Add your own comment
I really enjoyed reading your informative post about the Marc Jacobs’ advertisements featuring none other than fashion icon, Victoria Beckham. However, I was slightly disappointed to read the final point you made: “Did Marc Jacobs sell-out by putting Victoria Beckham in his new advertising campaign?” As a longtime lover of Jacobs and his quirky advertisements I cannot help but ask why you chose to purpose this question when Jacobs has featured dozens of other celebrities ranging from Dakota Fanning, MIA, and even Wynona Ryder (who actually pitched herself shortly after her shoplifting trail). Furthermore, the strange and awkward photographs of Ms. Beckham are only an extension of Marc Jacobs and Jurgen Teller’s former advertisements where most subjects are generally doing nothing in the “Seinfeldian sense.” His ads have always been characterized as irreverent and fun, which is exactly what the Victoria Beckham ads convey. Jacobs brings humor and light-heartedness to his advertisements and this is what seems to be misunderstood by many. In a way, his advertisements are genius in that you cant help but stop and examine what the ad is trying to tell you (which is usually nothing). Personally, as a true Marc Jacobs devotee I believe the ads are really for people who get it, and I think Marc and Jurgen happily dispense with those who do not. To that extent, the Beckham advertisements are a tongue and cheek portrayal of a beautiful celebrity in an unlikely yet charming portrayal that is full of candor.
Comment by AAG on April 15 05:11
It's the very fact that everyone's ranting and raving about the ads that makes Marc a genious. Duh. That's what advertising is SUPPOSED to do. Everyone's practicing viral marketing. Its not just an ad you flip by, it stays with you.
Comment by CAAAAAAAAAKE on April 11 23:49
I'm not a fan of Victoria Beckham; I just can't see what all the fuss is about. She looks utterly ridiculous in this ad! It's as if she's wearing a propeller on her head and for goodness sake can’t she keep her mouth shut; it’s not sexy. There are so many beautiful models out there and Marc choses her! He's lost his marbles methinks...
Comment by D Langridge on January 14 11:18
I bloody love Victoria - she's a hardworking mum of three who completely supports her husband and looks amazing. You go girl!!
Comment by kelly Russell on January 12 16:02
Do as all a favour Vicki put the bag over your head.
Comment by Trisha on January 11 14:09
A very clever campaign if you think about it. Love her or loathe her, Mrs B is a fashion icon, admittedly more so as a style wearer than a style setter. But the hint of an outfit behind the bag will intrigue fashion followers, and should have them running to the store, credit card in hand. Clever marketing if you ask me.
Comment by Penny on January 11 13:39
Always thought she was a "bag lady" !
Comment by Ger on January 11 11:52
I like how he covered her body and just has her mad looking head sticking out!! HAHAH
Comment by Rachael Ryan on January 11 10:36
Read all 8 comments