Harper Beckham better watch out
Move over Harper Beckham, there’s a new fashion influencer in town, and even though you've trademarked your name, she's already made a heck of a lot of money. For the UK that is.
We’re of course referring to Princess Charlotte. Now we all know about the Kate Middleton effect, where anytime the Royal wears something nice (which is always tbf), it sells out in minutes.
But it turns out the Princess Charlotte effect is now a thing too, and it started pretty much the minute she was born, as the GH Hurt & Sons shawl she was wrapped in sold out instantly.
A couple of years on, and she’s got a net value of £3 billion, according to Brand Finance. Yep, £3 billion.
This means she’ll rake in more than Prince George (he's only bringing in £2.4b, poor thing), though still less than Kate, who’s contributing £4.7b to the economy each year.
But don’t feel too bad George. Brand Finance’s marketing and communications director Robert Haigh says there’s a simple explanation.
'This is actually as simple as the relative size of the men’s and women’s fashion markets, by which I mean that Charlotte’s endorsement effect will likely be felt across a much broader range of products and brands or types of clothing than will George’s, allowing a greater scope for the monetisation of her ‘brand’ and hence a higher value,' he says.
That’s just the beginning too. Imagine what it’ll be like when Charlotte starts wearing teen and then adult clothes. We bet she'll make a frock sell out faster than any decent fashion influencer could.
