Cheryl Cole's new L'Oreal Paris beauty campaign revealed

Cheryl Cole photographed by Rankin for L'Oreal Paris True Match Foundation

(Image credit: Photographed by Rankin for L'Oréal Paris True Match Foundation)

published 17 January 2013

The pop star was photographed by Rankin for L'Oréal Paris' new True Match Foundation ads

L'Oréal Paris poster girl Cheryl Cole is back in a new set of gorgeous ads for the firm's True Match Foundation.

The campaign, which was shot by photographer Rankin, shows the pop star looking fresh faced and pretty with natural make-up and that famous beaming smile to promote the new cosmetics collection. A sweep of smoky eyeshadow, a flash of nude lipstick and her long brunette locks styled using L'Oréal Paris' Elnett Hairspray complete her look.

CHERYL COLE: STYLE HIGHS & LOWS

The beauty giant has also released several behind-the-scenes pictures of the shoot. In one image, Cheryl is shown wearing a vest top, white skinny jeans and nude peep-toe heels as she works the camera, while in another she leans against a purple printed wall in a matching shift dress in another publicity shot.

The new edition of the best-selling foundation, which studies show matches more skin tones than any other product, hits beauty counters nationwide later this year.

Cheryl Cole is the face of L'Oréal Paris True Match Foundation. To find your perfect shade visit findyourtruematch.co.uk now.